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Published by:
Stanford Business School (2006)
21 December 2005
36 pages
Data source:
Field research


This case looks at the challenges and opportunities faced by SAP as it works to expand its position in the vertical market for financial services software. The German software company faced formidable challenges from competitors such as IBM and Oracle and had to contend with internal strategy-making challenges as well sought increase it share of market of this lucrative and fast-growing industry segment.


Information technology; Enterprise software; Strategy; Financial services

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