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Published by:
Stanford Business School (2005)
Version:
25 September 2005
Length:
44 pages
Data source:
Field research

Abstract

Looks at the challenges and opportunities faced by Electronic Arts (EA) as it seeks to reinforce its leadership position in game making and digital entertainment. While a leader in PC (personal computer) and console games, EA is also interested in creating content derived from traditional media companies, such as film studios, as well as distributing its digital content through new channels, such as cell phones.

Topics

Entertainment industry; Computer games; On-line gaming; Game consoles
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