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Published by:
Stanford Business School (2004)
8 July 2005
28 pages
Data source:
Field research


This case examines the strategic opportunities available to Samsung Electronics in 2004 and beyond as the company attempts to penetrate the digital home. Key issues include the role of horizontal industry models versus vertical industry models in consumer electronics, and how a global conglomerate like Samsung can best participate in the fast-changing, digital-based consumer electronics industries.


Consumer electronics; Semiconductors; Telecommunications; Strategy

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