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Published by:
Stanford Business School (2002)
27 October 1998
21 pages
Data source:
Field research


How does a high-technology firm successfully grow and compete in a market where software may be obsolete in 12 months? Cisco Systems, with annual revenues of more than $8 billion and a market capitalization larger than General Motors is a leader in the market for computer networking equipment. They have achieved this remarkable success by designing a unique approach to a technology business that is based on people, frugality, and attention to customers. It is a success born out of a winning human resources approach that adds real value to the business.


Human resources; Strategy; Mergers; Acquisitions; Culture; High technology

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