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Published by:
Stanford Business School (1998)
July 1998
17 pages


The Eastman Kodak Company filed a market-opening petition under US trade law alleging that practices in the distribution system for photographic film and paper in Japan blocked exports. Kodak accompanied its petition with an integrated market and non-market strategy intended to pressure the US government to pursue vigorously its petition. The case provides substantial detail on the distribution system and photographic film industry in Japan, the trade dispute process, and the strategies of Kodak and Fuji Photo Film Company.


Political economics

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