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Reference no. E335
Subject category: Entrepreneurship
Published by:
Stanford Business School (2010)
2 April 2010
18 pages
Data source:
Field research


The case follows Andrew Housser and Brad Stroh, two recent graduates from the Stanford GSB, as they search for a business opportunity and ultimately start a company in the consumer finance industry. It covers their inspiration for the business idea and their decision to initially bootstrap the company. The case then highlights some of the complexities involved in managing a rapidly growing business. Specifically, Housser and Stroh are faced with challenging decisions regarding expansion/opening a second call center and with hiring/firing and the resulting difficult conversations with employees. Finally, the case concludes with an overview of a lawsuit currently filed against the company and the founders trying to decide the best course of action for Freedom Financial Network.


Start-up; Bootstrapping; Angel investors; Hiring and firing; Lawsuit; Managing fast growth

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