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Authors:
Published by:
Stanford Business School (2005)
Version:
25 January 2005
Length:
7 pages
Data source:
Published sources

Abstract

After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald''s was a prime target. Details McDonald''s response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and non-market strategies that McDonald''s employed.

Topics

Strategy formulation; Non-market factors; Obesity

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