Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Thumbnail image for E389
Reference no. E389
Compact case
Subject category: Entrepreneurship
Published by:
Stanford Business School (2010)
15 September 2010
5 pages
Data source:
Field research


Leigh Rawdon (HBS ''01) started her career in call center software, then call center management. After earning her MBA, she moved to the Silicon Valley to work in a related field and be where her fiance was. A year later, she was CEO and co-founder of a children''s clothing company called Tea. Originally developed for the Stanford GSB course ''Entrepreneurship from the Perspective of Women,'' this vignette describes Rawdon''s journey to entrepreneurship.


Women; Entrepreneurship; Retail

Access this item
View our pricing guide
or to see prices.

Reviews & usage