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Case
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Reference no. 9-514-025
Compact case
Authors:
Published by:
Harvard Business Publishing (2017)
Version:
5 July 2017
Length:
5 pages
Data source:
Published sources
Abstract:
By 2015, Amazon had become one of the world's largest e-commerce players with nearly USD90 billion in annual sales. Although its profitability had been uneven in the 20 years since its inception, its stock price had risen almost 24,000% since the company went public. During this time Amazon has spread its business across a variety of products and services that some see as unrelated. Was Amazon spreading itself too thin or were its investments positioning the company for the future?
Settings:
e-Commerce; Online retail; Publishing, 2014, > 1 billion; Fortune 500
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