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Published by:
Ivey Publishing (2017)
10 pages
Data source:
Field research
Since 2000, Bharat Petroleum Corporation Limited, a global Fortune 500 petroleum company largely owned by the government of India, had institutionalized an internal competition called IDEAS. Each year, several employees participated by submitting their innovative ideas to the competition. Many of these innovations involved significant savings and / or improvements. However, by 2015, a degree of fatigue had set in. Was IDEAS an innovation engine or a tool for employee engagement? How could the competition be transformed so that it delivered more for the employees and the organization?
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