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Background note
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Reference no. 317-0391-5
Authors:
Published by:
INSEAD (2017)
Version:
08.2018
Length:
9 pages
Data source:
Published sources
Abstract:
International business research has identified the 'liability of foreignness' as a major obstacle to success abroad, both for firms and executives. This technical note explains how to use business systems analysis to reduce the liability of foreignness. It lays out the logic and outlines adaptation strategies for overcoming it. It also provides a set of questions to put the framework to use.
Learning objectives:
1. To prepare executives for doing business abroad and enable them to make more informed market entry decisions.
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