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Published by:
Cambridge Judge Business School, University of Cambridge (2011)
20 pages
Data source:
Generalised experience


This case was developed in close collaboration with Sagentia and other collaborating organizations including Vodafone and the Kenyan affiliate Safaricom, along with professionals with expertise in mobile finance in an emerging economy context. The case study is directed at senior undergraduate, MBA, or Masters students in innovation, services, information Systems, and IT for development. Students are expected to develop strategic thinking on the discovery of business models, collaborative partnerships, diffusion of innovation, user innovation and new service development.


Business model; Emerging economies; Mobile; Financial inclusion; Service innovation
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