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Reference no. 07-044
Subject category: Entrepreneurship
Published by:
MIT Sloan's LearningEdge (2007)
15 December 2009
17 pages
Data source:
Field research
This item is part of a free case collection. For terms & conditions go to


After a year of declining revenues, a Brazilian start-up - the major player in their home market – considers whether and how to enter new markets, particularly the United States. The learning objective is to explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects. This case is part of the MIT Sloan free case collection (visit for more information on the collection).


Global entrepreneurship; Strategy; Internationalization; Brazil; Start-up; Electronic toll collection; Entering new markets

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