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Case
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Reference no. 07-044
Subject category: Entrepreneurship
Published by:
MIT Sloan's LearningEdge (2007)
Version:
15 December 2009
Length:
17 pages
Data source:
Field research
Notes:
This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

After a year of declining revenues, a Brazilian start-up - the major player in their home market – considers whether and how to enter new markets, particularly the United States. The learning objective is to explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

Topics

Global entrepreneurship; Strategy; Internationalization; Brazil; Start-up; Electronic toll collection; Entering new markets

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