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Reference no. 09-075
Published by:
MIT Sloan's LearningEdge (2009)
25 August 2009
11 pages
Data source:
Field research
This item is part of a free case collection. For terms & conditions go to
It is March 2008, and German sports car maker Porsche has just announced its intention to acquire a majority stake in Volkswagen. At a time when Porsche is entering into new car markets with its SUV and luxury sedan, observers voice concerns as to whether Porsche will be able to retain its legendary reputation as an engineering powerhouse as it brings VW under its fold. The learning objective is to highlight the challenges of managing human capital and corporate strategy amidst a merger of two very different companies. Can be taught on general management, strategy, human resource management courses. This case is part of the MIT Sloan free case collection, click for more information.
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