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Case
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Reference no. 9-811-065
Prize winner
Published by:
Harvard Business Publishing (2014)
Version:
24 October 2014
Length:
22 pages
Data source:
Field research
Abstract:
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a ‘freemium’ (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers. This case has been featured on our website, click to view the article.
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