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Case
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Reference no. 511-081-1
Authors:
Published by:
ESSEC Business School (2011)
Revision date:
12-Jan-2012
Length:
11 pages
Data source:
Field research
Abstract:
The case covers the challenges, opportunities and the whole e-commerce setup process of Lacoste in collaboration with its license partners. The students will get familiar with the brand, its future strategies related to management changes and the digital opportunities. They will have to work on a striking on-line and multi-channel strategy for one of the most famous fashion brands integrating the brand's difficulties and future goals on an international scope.
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