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Case
-
Reference no. 312-002-1
Authors:
Tom Osegowitsch (The University of Melbourne); Markus Goelz (The University of Melbourne)
Published in:
2012
Version:
October 2011
Length:
23 pages
Data source:
Published sources

Abstract

The case charts ALDI’s first decade in Australia. It acquaints the reader with the details of the company’s strategy. It also canvasses the competitive landscape and the attendant risks and opportunities for ALDI Australia. It contains financials concerning ALDI, its competitors and the industry at large. This is the full-length version of the case; an abridged version of the case, focused mainly on the company’s strategic positioning, is also available.

Topics

Strategy; Strategic positioning; Generic strategy; Business strategy; Trade-off; Fit; Value chain; Implementation; Cost leadership; Integrated strategy; Activity system
Location:
Industry:
Size:
USD3 billion in sales in Australia (USD70 billion in sales worldwide)
Other setting(s):
January 2001 to September 2011

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