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Reference no. 9-613-004
Published by:
Harvard Business Publishing (2012)
7 July 2012
23 pages
Data source:
Field research


LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.


Management; Product adaptation; Innovation; Change management; Operations management; Competitive strategy; Organizational change; Transformations; Organizational transformations; Strategy

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