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Authors:
Published by:
Amity Research Centers (2013)
Length:
15 pages
Data source:
Published sources
Abstract:
Corporate environmental responsibility agenda of an organisation reflected its commitments to the community in which it operated and the society at large. Therefore, integration of corporate management with sustainable development became an important issue in the corporate world. Of late, corporate environmental responsibility was considered a major prerequisite for leading companies both internally and externally. Samsung Electronics' sustainability strategy was defined by five categories including people, compliance, environment, social contribution and suppliers. However, the company was criticised for some of its activities. This case study would highlight the environmental measures taken up by Samsung and analyse the opportunities and risks associated with these initiatives. It would also assess whether Samsung would be able to strike the right note for survival in a competitive corporate world.
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