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Thumbnail image for IMD-5-0788-V2
French language
Subject category: Marketing
Authors:
Published by:
IMD (2013)
Format:
.mp4
Data source:
Field research
Notes:
This software is in French with English subtitles. File size 882.9MB. Click for more information.

Abstract

This video is an extract of a prerecorded video presentation delivered by Jacques during an annual employee meeting in October 2012. It offers a colorful insight into Jacques' management style as well as a detailed description of Chateauform's concept, key customers and values. This video is to be used in conjunction with the Chateauform case series.

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