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Supplementary software
Reference no. IMD-5-0788-V3
Subject category: Marketing
Published by:
IMD (2013)
Data source:
Field research


These six video vignettes (3 - 4 min each) recount the breadth and depth of Chateauform's offering. They provide an excellent basis for illustrating key aspects of Chateauform's business model. They can also be used to explore the links between service attributes, customer-perceived benefits and values for each key stakeholder, ie participants, facilitators, organizer and decision maker. This video is to be used in conjunction with the Chateauform case series.

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