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Case
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Reference no. 9-714-413
Published by:
Harvard Business Publishing (2014)
Version:
17 December 2015
Length:
25 pages
Data source:
Published sources
Notes:
To maximise their effectiveness, colour items should be printed in colour.
Abstract:
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car - the model S - to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not? This case has been featured on our website, click to view the article.
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