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Published by:
Amity Research Centers (2014)
11 pages
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Shri Mahila Griha Udyog Lijjat Papad (Lijjat Papad) was India's largest selling Papad (Crisp disc-shaped traditional Indian Snack), with sales of more than $100 million in 2013. Lijjat Papad was founded on the Gandhian principles of mutual affection and concern, devotion; and Sarvodaya or collective ownership. The success mantra of Lijjat Papad was based on equality among sister members irrespective of their financial and social position. The organisation believed in quality and strived hard to maintain it in all its products. Lijjat Papad followed unique business development strategies which benefitted women across the country and helped them in improving their financial condition. The organisation introduced new models for community development and poverty reduction for which it had gained multiple awards. Seeing the success of Lijjat Papad, many local and national players emulated its business model. The organisation also faced competition from players like MDH and Bikaner in the papad making business. Although Lijjat Papad had illustrated that successful business could be built by providing employment to illiterate but skilled women, analysts were wondering whether a co-operative organisational structure could continue to sustain its business model for a longer term amidst the mushrooming competition.


Lijjat Papad; Women empowerment; Shri Mahila Griha Udhyog Lijjat Papad; Women poverty; Health issues; Education; Distribution; Advertising; Marketing; Packaging; Quality and standard; Distributors; Differentiation; Sustainable business model; Entrepreneur; Large scale employment
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