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Published by:
INSEAD (2014)
Version:
02.2016
Revision date:
25-Feb-2016
Length:
13 pages
Data source:
Field research

Abstract

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Leadership; Motivation; Organisational change; Incentive systems; Organisational culture; Transformational leadership
Other setting(s):
1980-2014

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