Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
Stanford Business School (2014)
Version:
20 June 2014
Length:
27 pages
Data source:
Field research

Abstract

In 2013, Mathias Dopfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major technological advancements and changes in consumer tastes and how news was consumed. Thus, the challenge for Axel Springer was in finding fresh ways to distribute, monetize, and further develop its old product. This had required the firm to re-evaluate and adapt its corporate strategy to most effectively align with the new age.

Topics

Publishing; Newspaper; Media; Digital transformation; Alex Springer; Strategic leadership; Organic growth; Content providers; Journalism

Setting

The events covered by this item took place in 2013-2014.

Geographical setting

Region:
Europe
Country:
Germany

Featured company

Company name:
Axel Springer
Employees:
10000+
Turnover:
USD 3.9 billion
Industry:
Paper; Digital; Classifieds; Media; Publishing

Featured protagonist

  • Mathias Dopfner (male), CEO

Access this item

casecent.re/p/122522
View our pricing guide
or to see prices.

Awards, prizes & competitions

Reviews & usage