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Case
-
Reference no. 9B11BJ009
Japanese language
Prize winner
Published by:
Ivey Publishing (2014)
Version:
2014-04-28
Revision date:
15-Feb-2017
Length:
7 pages
Data source:
Field research

Abstract

This is a Japanese version. An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

Topics

Food and drug; Forecasting; Feasibility analysis; Distribution; Health supplements; Accounting; Entrepreneurship; Introductory business

Setting

The events covered by this item took place in 2010.

Geographical setting

Region:
Americas
Country:
Canada

Featured company

Company name:
Healthy Life Group
Industry:
Retail trade

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