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Abridged version
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Reference no. 9-815-055
Compact case
Subject category: Entrepreneurship
Published by:
Harvard Business Publishing (2014)
Version:
25 August 2014
Revision date:
04-Nov-2014
Length:
4 pages
Data source:
Field research

Abstract

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).

Topics

Expansion; Growth; Growth strategy; Commerce; Entrepreneurship; Start-ups
Other setting(s):
2009-2010

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