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Published by:
Amity Research Centers (2014)
10 pages
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In 2014, wearable technology made its presence felt in the market in a big way with several corporate biggies coming up with new devices. This was even truer for digital healthcare landscape with new apps floated by digitech giants like Samsung, Apple and Google. In this regard, one of the latest developments could be marked by the unveiling of Google Fit, a platform that would allow users to have control over their fitness data. While some analysts had been foreseeing great prospect for Goggle Fit, regulation was being considered as a difficult barrier. Google was also being haunted by its previous setbacks in the realm of healthcare, marked by the closure of Google Health, its maiden healthcare initiative, which failed to deliver. Besides this, Google Fit was expected to face fierce competition from rivals like Apple and Samsung, who were also in the fray with their respective share of contribution towards the growth of digital healthcare landscape. Well, Google Fit’s chances to succeed and the strategies to be adopted by the search giant in thwarting the challenges posed by strong rivals like Apple and Samsung would be left to time. This case is part of the Amity Research Centers free case collection (visit for more information on the collection).


Google; Apple Samsung; Google Fit; Digital health care; Transformative change; Consumer financials; Digitech industry
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