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Published by:
Amity Research Centers (2015)
8 pages
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In 2014, Apple took the centre stage of digital healthcare landscape through its announcement of HealthKit, an app with a range of features that would ease out personal healthcare to a great extent. There had been speculations all around concerning the fate of HealthKit, given that Apple's arch rivals had already made entry into the field of healthcare by then. Still, the company reportedly thrived with its health app on certain fronts even amidst tough competition. However, it also had to face criticisms for allegedly overlooking certain important features including period tracking and some other aspects of women's health. To address such gaps alongside consolidating its market competitiveness, Apple announced an up-gradation of HealthKit by adding some features that were missing in its earlier version. Under such circumstances, a number of questions were expected to surface concerning the fate of Apple's HealthKit. Could Apple scale up the degree of consumers' reliance on its health app following its up-gradation? Would it help the company in consolidating HealthKit's demand on women consumers as the new version would be adding some vital aspects of women's health? If so, would there be any challenge from the other players in an increasingly competitive market ecosystem? This case is part of the Amity Research Centers free case collection (visit for more information on the collection).


Apple's Healthkit; Smartphone; Business-to-Consumer Model; Samsung; Google; iOS8; Strategies; Healthcare industry; mHealth; Mayo clinic; USA; iWatch; Mobile Healthcare Landscape; Google Fit; S Health
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