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Case
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Reference no. 715-053-1
Authors:
Published by:
Cranfield School of Management (2015)
Length:
7 pages
Data source:
Field research

Abstract

This case examines how a very public and high profile commitment to sustainability at Desso, the Dutch headquartered carpet and floor tiling manufacturer, has both stimulated and driven a new approach to product and service innovation. The commitment has proved to be both a driver for and a stimulus of much more collaboration between different parts of Desso and its supply chain, which previously had been operating with a 'silo' mentality. The case provides an opportunity for students to explore the emerging principles of innovating responsibly.

Topics

Responsible innovation; Innovating for sustainability; Cradle to cradle innovation; Circular economy
Location:
Industry:
Size:
Medium
Other setting(s):
2007-2012

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