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Published by:
Ivey Publishing (2015)
Version:
2015-11-10
Revision date:
09-Dec-2015
Length:
11 pages
Data source:
Field research

Abstract

The chief executive officer of TCL Multimedia, a global TV manufacturer based in China, looked at the company's first-half financial results with some concern. The results did not meet his expectations, and the company had lost market shares, both in China and internationally. Although he was confident that the new, recently adopted corporate strategy would enable a better future positioning of the company, he knew that without the appropriate supply chain design, the effectiveness of the new corporate strategy could suffer.

Topics

Supply chain management, supply chain strategy, televisions, china; Operations management; International
Location:
Industry:
Size:
Large
Other setting(s):
2014

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