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Case
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Reference no. 9-116-013
Prize winner
Published by:
Harvard Business Publishing (2016)
Version:
24 June 2016
Length:
23 pages
Data source:
Field research
Abstract:
The local government in Delhi has ordered a ban on Nestle's flagship product in India - Maggi Noodles, citing excessive lead content per government lab tests. Nestle disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and amongst Nestle's customers, and Maggi sales begin to plummet. Other local governments and India's federal food-safety regulator also consider bans. Nestle must decide how to respond - options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestle's India sales. We are pleased to be able to provide the unabridged version of this competition winning case. This case has been featured on our website, click to view the article.
Prizes won:
2017 - The Case Centre Awards - Outstanding Case Writer Competition winner
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