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Case
-
Reference no. 9-116-013
Prize winner
Published by:
Harvard Business Publishing (2016)
Version:
24 June 2016
Revision date:
28-Jul-2016
Length:
23 pages
Data source:
Field research

Abstract

The local government in Delhi has ordered a ban on Nestle's flagship product in India - Maggi Noodles, citing excessive lead content per government lab tests. Nestle disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and amongst Nestle's customers, and Maggi sales begin to plummet. Other local governments and India's federal food-safety regulator also consider bans. Nestle must decide how to respond - options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestle's India sales. We are pleased to be able to provide the unabridged version of this competition winning case.

Topics

Crisis management; Leadership; Multinational corporations; Globalization; Customer relations; Business & government relations

Setting

The events covered by this item took place in 2015.

Geographical setting

Region:
World/global
Countries:
India; Switzerland
Location:
Delhi

Featured company

Company name:
Nestlé
Industry:
Regulation

Featured protagonist

  • Paul Bulcke (male), CEO

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Awards, prizes & competitions

2017 - The Case Centre Awards - Outstanding Case Writer Competition winner

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