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Case
-
Reference no. 9B16C006
Compact case
Published by:
Ivey Publishing (2016)
Version:
2016-03-07
Revision date:
12-May-2016
Length:
5 pages
Data source:
Published sources

Abstract

Amazon was the biggest Internet-based retailer in the United States and had frequently been featured on lists of the most admired companies. In 2015, The New York Times published an article that portrayed Amazon as a ruthless employer with brutal human resource management practices and a toxic work atmosphere. Employees were divided in their opinions: some found the culture invigorating and others found it hard to survive in. Leaders in the industry came to Amazon's defence, while employees at other organizations began to disclose their own experiences of toxic work environments. Could Amazon continue to grow, thrive, and retain employees if it maintained its current employee management strategy? Did stress foster innovation, and, if so, at what point did that stress become destructive?

Topics

Innovation; Employer branding; Care and compassion; People management practices; Organizational behaviour/leadership; Entrepreneurship
Location:
Industry:
Size:
Large
Other setting(s):
2015

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