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Published by:
Ivey Publishing (2016)
Version:
2016-03-04
Revision date:
12-May-2016
Length:
10 pages
Data source:
Published sources

Abstract

In a 2014 documentary, the multinational technology company Apple Inc. was implicated in alleged human rights violations at Pegatron, a large Chinese supplier that assembled Apple's iPhones. The allegations followed similar, well-publicized violations in 2009 at another China-based Apple supplier. Although Apple had promised to improve its practices, doing so had clearly proven to be a difficult task. How should Apple respond to these new allegations? Should it evade the accusations and instead point to its existing efforts? Could it do more to protect workers? Should it rethink its offshoring and outsourcing strategy? Is it fair to blame Apple for the activities of its suppliers? Where does the blame fall?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Topics

Customer service; relations; Supply chain; Offshoring; CSR; Worker safety; Ethical business operations; Regulations; Public image; Worker rights; Foxconn; Original design manufacturer; ODM; Fair labour; Responsibility; General management/strategy; International

Setting

The events covered by this item took place in 2014.

Geographical setting

Region:
Asia
Country:
China

Featured company

Company name:
Apple Inc
Industry:
Manufacturing

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Awards, prizes & competitions

2019 - The Case Centre Awards - Category winner

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