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Web-based case
Reference no. GE1-138-I-M
Subject category: Entrepreneurship
Published by:
IE Business School (2016)
Web-based case
Data source:
Field research
This item can only be ordered for teaching/training – it is not available for Student purchase. When ordering this item please allow at least two working days for your access to be set up. For full details visit


Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera & Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry, through a well established company. Students can follow the milestones of the company through an interactive timeline, understand the current situation through graphics and charts, and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity. There is also a professor's page, where the professor will have access to student´s answers, and a part B of the case through more videos that can be presented in the class to stimulate further discussion. This case has been featured on our website, click to view the article.


Entrepreneurship; Women in entrepreneurship; Managers in entrepreneurship; Management buy-in

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