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Case
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Reference no. BAB235C
Published by:
Babson College (2016)
Version:
June 2016
Length:
11 pages
Data source:
Published sources
Abstract:
Part of the Babson Entrepreneurial Leader Collection. ISlide is the story of a nascent entrepreneur, Justin Kittredge, who used his experience and knowledge of the athletic footwear market to start his own footwear company, a manufacturer/distributor of customizable athletic sandals known as 'slides.' The case illustrates many of the concepts of Entrepreneurial Thought and Action - where an entrepreneur starts with the concepts of Who am I, What do I know, and Whom do I know. The founder, Justin, a former Reebok executive and college basketball player, is passionate about basketball and coaching young people. The case illustrates how Justin builds a company in a niche that has not yet been exploited by the big footwear companies.
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