By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

CLOSE

Privacy & cookies

Contact us |

About us |

or register

Printer-friendly version

Product details

Share this page:

Please find below the full details of the product you clicked a link to view.

Teaching note

-

Reference no. 516-0167-8

Subject category: Marketing

Authors:

David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee

Published by:

INSEAD (2016)

Version:

01.2017

Revision date:

02-Feb-2017

Length:

27 pages

Data source:

Published sources

Related products

Access this item

casecent.re/p/137542

View our pricing guide
or to see prices.

Reviews & usage

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.
© Copyright The Case Centre, 2019	Contact \| Privacy & cookies \| Site compatibility \| Modern slavery policy
The Case Centre is a not-for-profit company limited by guarantee, registered in England No 1129396 and entered in the Register of Charities No 267516. VAT No GB 870 9608 93. It is also the trading name of The Case Centre USA, a non-profit making company. Tax ID No 04-31-43431.

Product details

Access this item

Reviews & usage

Site map

About us

Ordering

Case method

Product search

My account

Submit to us