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Published by:
Ivey Publishing (2016)
Version:
2016-07-14
Length:
49 pages
Data source:
Field research
Abstract:
Writing a business case as a class project is an effective way to help students integrate theory and practice, build a tolerance for ambiguity, develop critical thinking skills, and improve their writing ability. However, implementing a case writing project in the classroom can be both difficult and time-consuming. The Case Project Guide is designed to make this process easier. This field-tested guide walks students (alone or in groups) through the entire case writing process, including how to structure a case, collect data, define key problems and concepts, write a teaching note, and get a case published. Detailed specifications are included for structured assignments so instructors (even those with no case writing experience themselves) can quickly and easily integrate a case writing project into any traditional or online class (or independent study initiative).
Learning objectives:
1. This guide is suitable for use in executive education, senior undergraduate, MBA, and other graduate-level business programs in any course. 2. Can be used in programs in marketing, organizational behavior, human resources, strategic management, operations, finance, information systems, leadership etc. 3. Improve creative thinking, critical thinking, information literacy, inquiry and analysis, integrative learning, problem solving, reading, and written communication. 4. Gain experience with real businesses. 5. Gauge and/or demonstrate aptitude for scholarly work.
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