Our website is having a makeover! www.thecasecentre.org will be unavailable from 10h (BST) on Saturday 31 July until 17h on Sunday 1 August while our team makes the new site live.

Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Maxime Cohen (New York University); Georgia Perakis (Massachusetts Institute of Technology)
Published in:
Revision date:
9 pages
Data source:
Generalised experience


In this case, we expose the students to the issues faced by a supermarket manager seeking to optimize price promotions for a category of products. The students will learn: how to handle data, demand modeling and forecasting, business rules and mathematical modeling, optimization formulation, solving linear programs, and how to measure the practical impact of the approach. The case includes data sets so that the students can experience handling data. The approach encompasses the entire process behind promotion planning, from data collection to optimizing promotion decisions.


Promotions; Pricing; Optimization modeling; Demand estimation; Data analytics; Retail analytics

Access this item

View our pricing guide
or to see prices.

Reviews & usage