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Case
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Reference no. 317-0073-1
Authors:
Published by:
Amity Research Centers (2017)
Length:
12 pages
Data source:
Published sources
Abstract:
In 2009, Uber was started by two friends (Travis Kalanick and Garrett Camp) in San Francisco. Uber was an app based platform to book a taxi with the Smartphone. Within a short span of time, the company had seen an exponential growth. By 2016, Uber was operating in more than 74 countries and about 500 cities. Since launching its app in 2013 in Dubai and Abu Dhabi, Uber rapidly expanded across several countries in the Middle East and North Africa (MENA). Besides offering its core product, Uber based on different needs and challenges, turned to creative approach to address several social issues to alleviate the problems. Uber not only impacted the Saudi women's life beyond general convenience of ride sharing, but also provided crucial employment opportunities to local drivers and empowered women to be independent. Soon, Uber became a 'valuable link' in the transport sector, particularly in conservative Saudi Arabia and other countries in the region. Uber planned to expand its footprint and introduced new product and services across MENA. However, analysts opined that in the event of challenging times, would the disruption of social mobility and accommodating economic trends be good enough for Uber to achieve far-reaching potential and take the high road? It would be interesting to watch how Uber works out a clearer framework to tone down the legal ambiguity of its business model and continue to grow in the sharing or collaborative economies where it plans to expand in future.
Learning objectives:
1. Uber in MENA region. 2. Mobility of women in MENA. 3. Challenges to overcome.
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