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Case
-
Reference no. 317-0106-1
Authors:
Thomas Durand (CNAM - Conservatoire national des arts et métiers)
Published in:
2017
Version:
19-Nov-2016
Revision date:
21-Apr-2017
Length:
12 pages
Data source:
Published sources

Abstract

This Maldivian beach resort is faced with major changes in the environment: global warming affecting the coral reefs, massive influx of tourists coming from China. After refurbishing and extending the resort villas, the new general manager needs to think of a new strategy. This implies a business model with revenues that secure profitability and ethical choices regarding whether to select or not guests according to regions of origin, while preserving the natural beauty of the island. This case has been featured on our website, click to view the article.

Topics

Business strategy; Intercultural / cross-cultural management; Global warming; Tourism and hospitality industry; Business model & revenue Model; Environmental changes; Ethics and economic trade-offs
Locations:
Size:
EUR30 million
Other setting(s):
2015

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