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Published by:
Ivey Publishing (2017)
Version:
2017-03-01
Length:
13 pages
Data source:
Field research
Abstract:
Gujarat Automotive Corporation Limited (GACL) was an Indian manufacturing company that made bus bodies. The firm was a subsidiary of Tata Motors Limited, from which it received most of its orders. Under the leadership of its latest managing director, GACL had emerged from tumultuous times, and became profitable again by focusing on productivity and cost-cutting measures. However, the company's board felt that these improvements came at the cost of employee satisfaction. Accordingly, on the board's insistence, GACL instituted an inquiry into employee satisfaction levels. The results of the survey were somewhat better than expected, but the managing director wondered whether the survey was enough. How could he turn the survey results into concrete actions for GACL? Could he do so without compromising productivity?
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