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Published by:
Stanford Business School (2017)
6 pages
Data source:
Field research
Tableau: The Creation of Tableau Public highlights a product manager's role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help publicize a paid enterprise product. It also discusses how the Tableau team analyzed various potential audiences for the new product, including data journalists, government employees, and quantitative bloggers. This case is part of the Stanford Graduate School of Business free case collection (visit for more information on the collection).
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