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Published by:
Stanford Business School (2018)
10 February 2018
6 pages
Data source:
Field research
This item is part of a free case collection. For terms & conditions go to
Tableau: The Creation of Tableau Public highlights a product manager's role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help publicize a paid enterprise product. It also discusses how the Tableau team analyzed various potential audiences for the new product, including data journalists, government employees, and quantitative bloggers. This case is part of the Stanford Graduate School of Business free case collection (visit for more information on the collection).
Learning objectives:
1. The teaching objective of the case is to help students gain an understanding of a product manager’s responsibilities in the development of a new product. 2. It also discusses how a product manager should weigh various types of customer feedback, as well as develop a cohesive go-to-market strategy for a new product.
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