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Subject category: Entrepreneurship
Published by:
Stanford Business School (2018)
Version:
10 February 2018
Revision date:
27-Mar-2018
Length:
6 pages
Data source:
Field research
Notes:
This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

Tableau: The Creation of Tableau Public highlights a product manager's role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help publicize a paid enterprise product. It also discusses how the Tableau team analyzed various potential audiences for the new product, including data journalists, government employees, and quantitative bloggers. This case is part of the Stanford Graduate School of Business free case collection (visit www.thecasecentre.org/stanfordfreecases for more information on the collection).

Topics

Data visualization; Technology company; Product management
Location:
Industry:
Other setting(s):
2017

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