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Published by:
Hult Publishing (2017)
9 pages
Data source:
Generalised experience


Designing a business model for a wearable, internet-connected computer requires an understanding of the market, technology, customers, and competitors. This case describes the circumstances around a start-up in Silicon Valley making products for the Internet of Things, starting with a smartwatch. Yet the company’s initial business model was not gaining traction. What new business models should it consider? How should it select among these options? This case has been featured on our website, click to view the article.


Business model design; Lean start-up method; Internet of Things

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