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Case
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Reference no. 517-0073-1
Subject category: Marketing
Authors:
Aruna Dhamija (Institute of Business Management, GLA University); Somesh Dhamija (Institute of Business Management, GLA University); Abhinav Chandel (Institute of Business Management, GLA University)
Published in:
2017
Version:
18-May-2017
Revision date:
30-May-2017
Length:
16 pages
Data source:
Generalised experience

Abstract

Ecotourism has widely been accepted as a component of tourism which involves travel to nature based destinations without disturbing the integrity of these areas. It is nature based, involves appreciation of local culture and emphasizes on creating economic opportunities for indigenous people. With special emphasis on marketing mix of tourism product offering, this case intends to discuss issues related to complex nature of services. This case also discusses concept of sustainable development using three pillars of ecotourism as example.

Topics

Services marketing; Ecotourism; Branding
Location:
Industry:

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