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Case
-
Reference no. IMD-7-1899
Compact case
Authors:
Published by:
Institute for Management Development (IMD) (2017)
Version:
06.05.2017
Revision date:
31-May-2017
Length:
3 pages
Data source:
Field research

Abstract

This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter?

Topics

Strategy; Sustainability; Society; Disruption; Ethics
Size:
Large global
Other setting(s):
2017

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