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Case
-
Reference no. 317-0270-1
Published by:
IE Business School (2017)
Revision date:
11-Aug-2017
Length:
19 pages
Data source:
Published sources

Abstract

This case describes the process of growth of a sharing economy firm with a platform business model, which can be potentially disruptive for the hotel industry. Using AirBnB's entry in Spain and the response from the hotel industry, the case looks in detail at the nature of the business model of a sharing economy firm and the challenges its advancement poses for the hotel industry.

Topics

Strategy; Airbnb; Hotels; New market

Setting

The events covered by this item took place in 2016.

Geographical setting

Region:
World/global
Country:
Spain

Featured company

Company name:
Airbnb
Industry:
Hotel

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