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Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies (2017)
Version:
17 July 2017
Revision date:
22-Aug-2017
Length:
22 pages
Data source:
Field research

Abstract

Xiaomi quickly rose to become one of China's top smartphone manufacturers after its founding in 2010. By mid-2015, it was looking to bolster its declining repeat purchase rate and deepen the impact of its products. The company begins to invest heavily in an 'Ecosystem' of allied companies and compatible smart products. Xiaomi also must determine if its Internet-based sales model will continue to drive growth or if it must invest hundreds of millions of dollars in a full-fledged retail network.

Topics

Strategy and execution; Innovation; Business models; Open innovation; Design; Customer feedback; Startup financing; Value networks; Venture capital; Corporate ventures
Locations:
Size:
2015 company revenues USD12.5 billion
Other setting(s):
2016

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