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Authors:
Anna Rosinus (University of Applied Sciences Mainz)
Published in:
2017
Version:
23-Aug-2017
Revision date:
05-Oct-2017
Length:
9 pages
Data source:
Field research

Abstract

KSK Vintage Winery is a start-up in one of the oldest industries in the world: winemaking. The case study, 'KSK Vintage Winery: A new business model in a mature industry', deals with the company’s earliest days – their seed stage, and, in particular, the decision to fund the business by reward-based crowdfunding. It also includes a brief description of the German wine industry, a summary of the development of the business idea and some background information concerning the two founders. This case was written with the support of a Case Writing Scholarship awarded by The Case Centre.

Topics

Entrepreneurship; Crowdfunding; Crowdsourcing; Lean startup; Business model generation; Business model canvas; Business model innovation
Location:
Size:
SME
Other setting(s):
2013

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