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Published by:
Ivey Publishing (2017)
Version:
2017-09-29
Revision date:
09-Oct-2017
Length:
12 pages
Data source:
Field research

Abstract

In 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients' manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard's key selling point was its ability to enhance its clients' consumable parts management, thus reducing their total costs of ownership. Bossard had been successful in Europe, but found the Chinese market difficult to penetrate. The company was looking for better ways to deliver value to Chinese industrial customers.

Topics

Supply chain management; Digital economy; Internationalization; Intra-logistics; Big data analytics; General management/strategy; International
Locations:
Industry:
Size:
Large
Other setting(s):
2016

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